You’re Right About Bitcoin. Now What?
The Importance of Cultural Projects
You discovered Bitcoin. You dug deep and learned about inflation, central banking, government overreach, and monetary freedom. Congratulations—you’re right.
But here’s the harsh truth:
Being right isn't enough.
If you want your friends, your family, your community—if you truly want the world—to embrace Bitcoin, you can't rely on arguments alone.
Politics is Downstream of Culture
Andrew Breitbart famously said:
"Politics is downstream of culture."
You can’t change policies, economies, and nations until you change hearts and minds. And you can't change minds until you change culture.
Ideas don’t win because they're right. They win because they're culturally accepted.
Bitcoin isn’t just technology—it’s a movement. To ignite this movement, we need more than whitepapers and podcasts. We need stories: films, art, memes, experiences, and communities.
Why Stories Change the World
Throughout history, great minds have understood the transformative power of storytelling:
"The human species thinks in metaphors and learns through stories." – Mary Catherine Bateson
"Stories constitute the single most powerful weapon in a leader's arsenal." – Howard Gardner
"If history were taught in the form of stories, it would never be forgotten." – Rudyard Kipling
Orange-Pilling Through Culture
Yes, The Bitcoin Standard is brilliant. But let’s be honest—how many of your friends are ready for an 11-hour audiobook? We need cultural pathways for people who aren’t there yet.
We need Bitcoin Culture Projects:
Bitcoin Beach, Bitcoin Jungle, SATurday Market: These initiatives let people live Bitcoin, not just read about it. But again, not everyone can travel to these places or attend conferences like the Canadian Bitcoin Conference.
Creative media like Tuttle Twins episodes on Bitcoin: Fun, digestible videos for families, kids, and curious friends.
Books, Movies, TV Shows: Entertainment and storytelling bypass walls of skepticism. They plant seeds of curiosity. They embed Bitcoin ideas into daily life. Culture is the doorway.
The Secret of Viral Movements
Every major social movement—whether it’s civil rights, environmentalism, or Bitcoin adoption—is rooted in cultural transformation first. Culture is the soft power that shapes perception, acceptance, and enthusiasm.
We can't just preach monetary economics. We must shape the stories that shape culture.
Bitcoin cultural projects give your loved ones a reason to care before they even understand. They make Bitcoin relatable. They make Bitcoin human.
If you care about adoption—invest in Bitcoin Culture.
Share it. Support it. Create it.
Because being right is just the beginning.
The above is why we're dedicated to telling fictional Bitcoin stories. We want our friends and family to embrace Bitcoin.
Matt's given away over a hundred copies of the Bitcoin Standard, and about 10% of people read it in the first year.
We're hoping stories like Mysteries of the Bitcoin Citadel, spark an interest in the 90% of people that aren't willing to read an 11hour book on Bitcoin.
A worthy mission, being right isn’t enough. Let’s build stories! ⚡🔥